The storytellers' goal

The rule's quite simple, you must have a tale
that's worth the telling, and then you must write
with care and feeling, through the day and night
until you've got the whole thing in the mail.
From crises and odd situations never quail,
but keep the plot and ending in your sight;
it's yours to tell, so you must get it right.
The sting's not in the ending, but the tail.
You're not the one by whom it will be read,
still you must draw the reader with a line
that catches both the eye and sleeping mind.
The story takes its form in the reader's head,
the process must be both complex and fine,
and every tale should its true reader find.